The secret formula to winning new business used by tier 1 consultancies
Published in
4 min readMay 27, 2022
I have worked at tier 1 consulting firms and design agencies. When we look at new business it is through a strategic lens that takes into account, our right to play, how we will win, competition and the relationships we have.
This thinking is brought together in a “Pursuit Pack” and is best practice for any agency or consultancy. Below I have highlighted the key pages and a link to the pack to build out your next pursuit.