The secret formula to winning new business used by tier 1 consultancies

How to Win
How to Win
Published in
4 min readMay 27, 2022

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I have worked at tier 1 consulting firms and design agencies. When we look at new business it is through a strategic lens that takes into account, our right to play, how we will win, competition and the relationships we have.

This thinking is brought together in a “Pursuit Pack” and is best practice for any agency or consultancy. Below I have highlighted the key pages and a link to the pack to build out your next pursuit.

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How to Win
How to Win

For agency and consulting folk. Lessons and insights from clients which include Google, Meta, and Airbnb. Sharing insights on strategy, sales and marketing